It seems to me that if you compare Apple and Microsoft, it's only the latter that cares deeply about the developer experience on their platform.
Meanwhile, Apple is now engaging in anticompetitive behavior that I find frustrating. (App Store stuff.) Things have turned on their head.
What was Apple's first product? A computer. A computer meant for people not having a CS background. The Apple II kicked off the home computing revolution, i.e. bringing computing to the masses. The Mac was the computer "for the rest of us" and was aimed squarely at graphic artists, desktop publishers, musicians, and the like.
So yes, Microsoft has always been developer and business focused whereas Apple has always been the computer "for the rest of us."
Also, to be fair to "graphic artists ... and the like", one of the reasons the Mac platform remained popular among graphics arts professionals through the '90s was that system-level inter-application scripting, added to the platform in 1993, was well-supported by both Apple and third-party application vendors, whereas analogous cross-application scripting in Windows was mostly limited to Microsoft Office products.