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I like the concept a lot.

But what about those of us who are already near completion/launch? Is it still worth it to open up at that stage?

Yes, is always interesting to know what other people is building, in fact, you should start blogging/twitting/exposing your project right away

Yeah absolutely, you can start anytime. It is more about sharing the journey/learnings/useful info so that you're not just selling a group of people a product. They get to understand how this product is built, the people running it, and how certain decisions are made. It is quite powerful when it comes to trust building.

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