In case you're looking for the actual app: https://beamapp.co/
they're already gaming their own algorithm
Even the footer and "Join the beta" CTA only loads after the generic slogan.
Hopefully this isn't an indication of their design and web dev sensibilities. Which are critical for browser development. This is some basic work you do before doing PR rounds.
Edit: found a blog post with their 'vision', with content that would work better as homepage https://getonbeam.medium.com/beam-bright-paper-1ca4ae41ae0b
Maybe the issue is that we assume betas are a way of establishing a customer base instead of establishing a product?