I don't know about this specific example, but DNA sequencing is already routinely used for personalized oncology therapeutics outside of clinical trials, so not really research project.
Source: Am MD and practice laboratory medicine.
Source: Am MD and practice laboratory medicine.
The other thing you have to realize is that because of the regulatory burden, it takes a while for these tools to make it into practice. Many of the successful genetic tests today were approved 20 years ago. Look up Oncotype Dx which is used in a huge % of breast cancer surgery, for example. WGS and WES will undoubtedly be far superior but it takes a while to get these things into practice.