It's cost, BECAUSE environmentalists have slowed down innovation through fear-mongering.. If it was any other industries it would be cheaper.
If investors suddenly don't want to be linked with your product in any way... well, maybe your product sucks. Burning thousands of people alive isn't good for your brand image and PR.
Keep blaming other people for your own bad decisions instead to face the consequences of your acts is what children do. Lets behave as adults.
A closer metaphor could be trying to build a new market selling napalm as toy cleaner, and blaming housewives for blocking the development of the product.
A product that was proven difficult to store, prone to catch fire, staining the wood for three generations and more expensive than the other brands.