I remember in the late 90's when Amazon competed with Barnes and Noble (here in the US) to sell books online. An interesting fact that stuck with me about Amazon back then is they didn't use any crazy javascript or front-end emerging tech- it was really basic HTML that drove the website and shopping cart.

Their current logo, which smiles from A to Z (buy everything from A to Z!) hasn't always been the logo- as they started out just selling books with a vastly different image.

Here's an interesting journey through the logos: https://www.freelogodesign.org/blog/2018/09/10/the-amazon-lo...