I'm not sure why people expect the short interest to change at all. If shorts thought it was worth shorting at $15, they sure as hell would be shorting at $300 or $400.
So, we'll potentially see if that is indeed the case either tonight or on the 9th which I believe will have the most recent data as the one this evening will already be outdated.
Linky: https://www.finra.org/filing-reporting/regulatory-filing-sys...
How often are news stories promoted in paid-for ads on social media? Do you know? If you don't then you're basing a decision on one piece of data with no context.
2. bloomberg's (unofficial) estimates says it's below 100% https://www.bloomberg.com/news/articles/2021-02-01/gamestop-...
3. even if it's at > 100% shorts, it tells you nothing about what price those shorts entered at. if they entered at $300 they're not breaking a sweat.
Beyond that, it could go to 100%, 200%, or whatever people feel like. There's nothing special about 100% short interest at all.
Typically these stats are updated slowly.
Those that shorted it at the high, are minting greens right now.