Ronbinhood &co enabled this by gamifying trading, people are just one click away from betting their entire savings based on random social media posts amplified by mainstream media over coverage.
If you learn about something like this via mainstream medias or your friend who had no idea what trading was 2 days ago you can be 100% sure that you're too late to the party
edit: ok, not bankrupt, but clearly not going in the right direction. Either way, not anywhere close to make investors rich quick
https://gamerant.com/gamestop-out-of-business-in-digital-age...
https://gamerant.com/is-gamestop-going-out-of-business-dying...
https://edition.cnn.com/2020/09/10/investing/gamestop-store-...
https://www.ccn.com/gamestops-ultimate-destiny-buyout-or-ban...