> Isn't this what /opt is for though?
Pretty much yes; the idea was "/opt all the things!" (well, before the all-the-things meme existed — it was a long time ago!) and use symlinks to make everything appear as if it was installed in the "regular" Unix places (so that we wouldn't have to patch/reconfigure every single program).
GoboLinux has a long and cool story (I still use it!) but that's the tl;dr version of the motivation!