No, it's not. Eyeballs are down, thus prices and market share are down compared to digital. Different industry sources have different figures, but everyone agrees TV spend was down >5% in 2020 and expected to drop faster in 2021 as digital continues to grow at >30%.

There's now a mad rush to standardize tech for personalized tv advertising, as providers plan to use the email/phone number you used for your cable/streaming service as a personal identifier that can be joined against 3rd party targeting data.

I'm not trying justifying this - just describing where the industry (and money) is going.