> It turns out most non-targeted ads aren't actually that effective
Non-personalised television advertising is still doing great.
Non-personalised television advertising is still doing great.
There's now a mad rush to standardize tech for personalized tv advertising, as providers plan to use the email/phone number you used for your cable/streaming service as a personal identifier that can be joined against 3rd party targeting data.
I'm not trying justifying this - just describing where the industry (and money) is going.
And a 5% drop would be less than the drop in broader TV production, via coronavirus?
Major events that are associated with large advertising budgets haven't happened: the Olympics didn't happen. The Eurovision Song Contest didn't happen.