But more profits are a sign that the customers are getting even more benefit! /s :)
I think we could all clean our own elephant's cage every once in a while. Do we, however?
I'm all for wishful thinking but from personal experience, the times when I made significant positive changes in my life, it didn't come from self determination, creativity or passion, it came from having to do it because there was little choice in the matter.
I don't expect companies to operate any differently, the cynic in me would even expect less of them than I do of myself. Given that's the case, I don't expect any company to do cool new things, I expect new people to bring something new to the table and for old curmudgeons to not get in the way too much.
My problem with entities that hold power, is that they just don't want to die. It works out with humans because we have no say in the matter (although, we keep living longer which's a problem :P), but when it comes to organized religions, corporations, political allegiances, superstitions, etc, these old dreadful beasts can last hundreds of years!
We need some brave dragon slayers to combat these creatures but instead we seem to be glorifying all sorts of non-sense and hoping the dragons act in benevolent manner instead of hoarding ever-more gold to sleep on top of. Perhaps our culture itself has become a monster of sorts and needs an update :)