My frustration is that, here in Canada at least, there is still an outdated way of talking about the virus as if it's a surface / hand sanitation issue, and much of the public policy (especially around school openings, etc.) still seems to be ignorant of the absolutely essential role that shared air has in transmission. Public authorities have failed to really drive home the reality of the virus, and instead we get sanitation theatre, a pantomime of virus control, and parents clambering to get schools reopened (while the numbers plummet since they've been closed after Christmas)
Example, a local wine shop in my small town where you are not allowed to touch the bottles, but I see the staff inside with their masks off when there's no customers in the store.
Frankly, I think people really just don't _want_ to believe it's aerosol transmitted. Because the consequences for public policy would be so drastic; no malls, no factories, no schools, etc. should really be open if you admit it.