Here in Ottawa, there was a debacle a few years ago. A typical such company, Swiss Pastries, changed ownership or at least management. The new attitude was "grow at all costs", they overextended themselves, went bankrupt, and Swiss Pastries is no more. Ottawa now has no local source of soft pretzels along with other delicacies that they made. It's almost a scorched earth approach. If you can't make the company huge, you might as well destroy it, because not being huge means you've failed.
The previous paragraph is based on reading a few news articles at the time. If I'm wrong, I'm guessing it still makes a textbook example of "go big or go home" going wrong and I'd love to see more details.