I've read /r/wallstreetbets -- it's about the money.
Here [0] he talks the first time about the GME stock; the video was uploaded on the 28th of July, 2020 and the stock was at $4.03 back then.
Here [1] you can find his latest GME update; he's sitting on $50 Mio. right now, although it's quite volatile.
Here [2] you can see a post from his Reddit account on November 2019 showing his GME calls.
It's just crazy and fascinating at the same time.
[0] https://www.youtube.com/watch?v=GZTr1-Gp74U
[1] https://www.reddit.com/r/wallstreetbets/comments/eick65/gme_...
[2] https://www.reddit.com/r/wallstreetbets/comments/e3kpbc/gme_...
Also get ready for the 100+ opinion pieces on every media platform about this so everyone can get their ad dollars.