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Because the short sellers are not operating in good faith. See this article [1] for more details.

[1] https://www.institutionalinvestor.com/article/b1pgz6k9kjs50v...

Some of them. Some long investors are also not operating in good faith and benefit from spreading misinformation about the company and their competitors.

WSB drives the sentiment, but there's not enough volume in retail trading to drive these kinds of moves. Institutional participants also see the writing on the wall re: the short squeeze and are positioning themselves to profit from it.

If you see an actual institution spreading misinformation, report that institution to the SEC. If it's from someone hiding behind a keyboard and posting on reddit, ignore it, because no institution is buying based on the suggestions of WSB.

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