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From the marketing people I worked with, I learned to always ask: "what is the reason to believe?". I don't find anything yet, it sounds too generic like "I want peace in the world" which is great, but not actionable. The "worker owned" part repeated several times sounds like a shot at communisms or kibbutz, that will drive some people away.

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Gotcha. You might have point on the marketing stuff. This is literally our first meeting to organize so we need determine all of that as team in the coming weeks and months. Thanks for the input :)

> The "worker owned" part repeated several times sounds like a shot at communisms or kibbutz, that will drive some people away.

...and it will also attract other people, including:

- other coops, that want to support each other

- people who are not happy with the increasing inequality

- customers who want to have the ear of decision-makers within the organization. In a privately owned company the owners are often far removed from the customers - even in a medium sized company. In a coop, the employee that replies to your email has far more power to convey your needs to the rest of the company.

This is not a political debate, just pointing out things that are unclear, missing or potentially alienating many customers.

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