I'd add some credentials to the landing page so people take you seriously. When you have copy like "I liken it to friends coming together...", my first question is who is "I"? Do they have any chance of pulling this off?
I appreciate the feedback! I guess I was hesitate to put too much attention on me because it's a worker owned co-op but perhaps to kick this project off it would have been okay. If interested, here is my blog https://medium.com/@vivekmgeorge and Linkedin https://www.linkedin.com/in/vivekmgeorge/.