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Comment by yread | Hacker News Reader

Sending email from your own domain is anything but easy. You need SPF, DKIM and DMARC at minimum. Are you going to host your own mail server? No one will accept your emails. Will you use sendgrid or postmark or SES? Enjoy having your emails (especially in the beginning) randomly end up in spam folders or worse completely quarantined (no bounce, nothing in spam folder) for various large institutions using MS Forefront.

Sending email is complicated.

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Owning your own domain name for email and running your own email server are two completely different discussions. The first is recommended while the second is not.

This sure was the case before, and I'm likely in my own bubble when I say this. I think many spam filters are nowadays very good. SPF+DKIM+DMARC setup makes a huge difference. I have a small server that occasionally sends emails, and I never had a problem with emails ending up in spam.

The IP reputation matters a lot, followed by the content itself. I don't think email recipient servers downright mark all lesser known senders as spam.

I send only transactional emails (confirm email and so on, no newsletters, you can't say I'm spamming people - I suck at follow ups) and while Gmail and other free email providers work just fine, it's the institutions where you start with negative reputation it seems and have to work to earn the right to send email to users who asked for it

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