It'll eventually become the default. Every single new fridge will have a display. And that display will have ads.
I'm sure some percentage of fridges will have displays flashing shitty adverts all day long, but there will be a large number of fridges that are just decent looking boxes with stainless, black, or white doors.
With TVs I'm afraid we're screwed though. Adding a brain and wifi to a TV is super cheap now and manufacturers have already figured out how to monetize having a smart TV in your house even without advertising.