Pricing seems really tough for me. In general my meals are around the £1-3/serving range, when cooking at home. adding 33-100% cost to my meals regularly is a deal breaker.
As a curiosity I'll absolutely be interested to try this out - probably as a lockdown tastetest "date night". To me, that is a much more viable niche for this product, and thus I'd be in the £10 range for the product.
You stress 30s versus minutes like that is a deal breaker. I'm not confident this as strong of a selling point as you think - at least not for me.
Site looks nice, and the free UK shipping is awesome!
> NATURAL
Please, as a neuroscientist - who therefore also studied biochemistry as part of their degree - don't use this word in this way. All things are natural (what is "unnatural"? Ectoplasm?) and you know that there is nothing inherently wrong or different about synthetic compounds.