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Comment by estaseuropano | Hacker News Reader

I have to admit I find that quite sad. Rather than accept eating blant foods until your taste buds/brain adjust you should sprinkle powder onto your tongue before every meal to confuse your taste buds? What are the long term effects?

Nothing against the berry/your product (although I find adding $1.30 of powder to each meal crazy) but is that how weak-willed the average person has become?

More personally, why would you need this for Greek yoghurt? Are we talking about actual high-fat-high-protein Greek yoghurt made purely from milk, or is there some 'Greek(-style) yoghurt' that actually tastes horrible? Everyone I know seems to love pure Greek yoghurt, with at most some berries or granola on top.

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> is that how weak-willed the average person has become?

Anecdotally, yes. I am regularly surprised to learn that people I know are aware they are (a) wildly out of shape or (b) obviously overweight and know what they need to do and the consequences of not doing so, and still do not take the steps to avoid. I used to think maybe people just weren’t self aware, but the issue is more pernicious - they lack the willpower to change (or, alternatively perhaps they don’t care, but I have a hard time accepting that educated people that I know do not care about their health). Let them off the hook for $1.30/meal and I suspect there will be demand from a large portion of the population that can afford it.

Side example: I have a family member currently contemplating buying a sauna for the cardiovascular benefits rather than simply going for daily walks for the same benefit. SMH.

To add some light on this, obesity can be perceived a lot like mental illness - it actually changes your brain chemistry and how you react to your environment. The pattern of brain activity and the excitability of critical brain areas are completely different from normal.

Innovation is all about making life easier :) Once could say what is the point of protein powder or soylent - can't you just eat food?

No long term side effects. I'm happy to share a few studies done (1 by Coca-Cola a year ago) if you'd like.

Price is highish, but I hope to get it down with scale. When you compare it to other products though it isn't that bad. A starbucks coffee is $4 and an RXbar is $2? I'd say you get a lot more utility out of this.

I personally don't like the tart taste of Greek yogurt. Regardless, Greek yogurt as it stands won't solve my sweet tooth.

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