The “simple GUI” tool I keep seeing pushed Maker forums is Etcher. I needed to flash something from my work PC so I gave it a shot- 90MB of Electron bloat, while offering no extra functionality over dd . Plus, dd doesn’t advertise to me during the flash, and certainly doesn’t phone home to balena.
For folks just getting started or more comfortable with a GUI, I’d recommend giving USBimager[0] a look. It does exactly what’d you’d expect based on the name, it performant, and they have native apps. No affiliation, just a fan of a KISS app done right.
[0] https://gitlab.com/bztsrc/usbimager