To answer your questions: Model: B2B, mostly public educational institutes with 10k+ students. ARPU: would be dumb to shared, but just under the EU tender limit, so sales cycles are reduced to minimum. LTV: That's a hard one when you sell yearly contracts and less than 10months old. But from what we see, schools are very loyal customers. Marketing: Lol, we have a website that we made with a 20$ template. It's all word of mouth and cold calling