Thanks, I had a lot of discussion with my founder about funding. Until now, I'm happy we did it bootstrap.
To answer your questions:
Model: B2B, mostly public educational institutes with 10k+ students.
ARPU: would be dumb to shared, but just under the EU tender limit, so sales cycles are reduced to minimum.
LTV: That's a hard one when you sell yearly contracts and less than 10months old. But from what we see, schools are very loyal customers.
Marketing: Lol, we have a website that we made with a 20$ template. It's all word of mouth and cold calling