The sad part of this comment is that it seems almost inevitable given how much our society has driven the commodification of human relationships. Most of my friends always "hedged" their relationships, that is, having multiple partners waiting in the wings in case their old relationship falls off, or in case something "better" comes along. In this case better is a purely emotionally detached lists of pros and cons, an exchange of what can be gained. I can see women in their early 30s downloading an app and then clicking through a form of what their ideal sperm phenotypes will be. Blue eyes, over 6 feet, college educated etc. Then it gives you a catalogue of men with professional headshots and brief product descriptions listing all their greatest traits for you to select from.