Chrome has features to dissuade users from installing extensions from outside the Chrome Web Store. If you load an unpacked extension, Chrome will issue an ominous warning (something like “this extension is untrusted, click here to uninstall”) on every launch.
One could argue this is for security, but this change was implemented around the same time that Google disabled the ability to self-host extensions that install into Chrome. Really this is a mechanism to shut out independent extension developers from any potential plausible third-party distribution method that doesn’t rely on the Chrome Web Store (which Google controls and aggressively moderates.)
Use Firefox.