How does directing traffic to a media site "decimate" it?

If such is detrimental, then Australian authorities should be happy to see it stop, no? They are not.

https://news.trust.org/item/20210114053955-8glv8

It's decimating but they don't want it to stop? What?!?

Basically, they just tipped their hand. This shows that what we really have here is a sad display of an attempted and targeted shakedown of foreign entities by Australian government. Media impact is the best justification they could derive -- or were somehow influenced to derive.

By the way, I am no fan of either Scroogle or Facecrook. But the idea that they are collecting $ billions at the expense of Australian media content (aka Rupert Murdock) is absurd. If content theft was really the issue, existing laws could/would be applied to address it.