A reporter was trying to interview my mother about my sister. My mother said, "It's not that we don't think you're important but ...". This wound up in print as, "It's...that we dont think you're important."
Remember, it is the job of the media to get a compelling story out there. They don't care about the truth. They don't care about informing people. They want to create interesting stories that suck people in, and punish people who fail to give them access to information that they wanted (whether or not they had any right to pry).
When we see subjects that we understand misreported in the media, we invariably cringe. When you see subjects you don't know anything about reported in the media, your default assumption should be that if you knew the subject better, you would cringe, and the only reason you're not cringing is that you don't know better.