Their appeals form only lets you submit 1,000 characters, no images or attachments. So in many cases, it's hard to even provide proof of the mistake. For example, if they falsely takedown your app for trademark infringement, but you have priority rights in a country or a registered mark, how are you supposed to effectively prove that in 1,000 characters with no images? In one case, we had a decision from the trademark office in our favor, but we were unable to attach it in any way and had to try and summarize it in like 300 characters.
There is no reason in most cases to not provide a warning period and the opportunity to provide evidence and exhibits.
They act so much like a monopoly in this case that they are stupidly making things harder for themselves. Sundar and Google's legal team should take all the PMs aside and tell them they are going to start losing antitrust cases left and right if they can't provide more due process for decisions.
I am waiting for the day when this happens to a large company. My company has more and more stuff on AWS. If Amazon cuts us off by accident the damage will quickly go into the billions.
2) Google claims any information given to exploiters of its rules and systems aids the next attempt. So they don't like to give out any information about what AI rule you tripped to get banned.