Bleh. It was hard enough to convince my family and friends to swap to Whatsapp many years ago. Remember also when Whatsapp promised complete end to end encryption and privacy?
I feel like it's the curse of popularity. As soon as one of these companies get big enough, it will get bought it, and this nonsense will happen again.
I think only decentralized systems are the answer, but they have their own challenges. I don't think there is a lot of value in switching to yet another centralized service.