"This means we will always protect your personal conversations with end-to-end encryption" / https://blog.whatsapp.com/giving-more-time-for-our-recent-up... /

Why is "personal" present in that sentence?

EDIT

Finally, here's the real reason for the changes:

> "While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it’s important people are aware of these services."

My wife recently started to complain about the new instagram UI and that there are shops _everywhere_, and that the UI has reorganised buttons so people will find themselves at shops if they follow muscle memory.

Apparently that's the future of WhatsApp.