Lol, I totally agree. I actually believe that they care a lot about protecting my data -- more than any other data caretaker. Probably because if they abuse our data it would be financially costly. But that's the beautiful thing about capitalism...
Apple is a hardware company. They don’t want your data and store it begrudgingly because to them it’s nothing but liability. Whenever they can, they will encrypt your data in a way they can’t access in order to not be liable. Their devices are the product, not you.
Based on the above, which company would you trust more?
Apple makes 2 billion a year on advertising projected to go up to 11 billion in 5 years. While a fraction of total rev, I don’t think it’s correct to round off 2 billion and say they are somehow not an advertising company as well. (You don’t have to be just 1 type of company)
Every company uses my data for analytic purposes. Ads that I do see in google play are almost same as I see in apple store. Both take my data and try to serve me the best. In fact, I don't think it's necessary evil but what bothers me is pretending that one company save my data better or make me believe they don't analyse my data.
Everybody does it, who says it does not analyse your data, he is lying.
You know apple has news-advertising and searchads that is based on iAds[1] ? Trust me, they need your data to work properly!
Look it all comes down to trust and I see way fewer reasons to trust Google than Apple. Both deserve a baseline measure of mistrust, but Google has all the incentive to spy on you while Apple has little to none. And when it comes to investigations of “why do you have this data in the first place?” Google’s answer is “we need it to advertise” while Apple’s can only be “we need it for this specific service” and if they fail to show why, they are liable. Google and Facebook have a virtually identical business model: collect, aggregate, advertise. If you don’t trust Facebook, why would you trust Google?
No idea what LEA stands for but apple did not encrypt after FBI complain: https://www.reuters.com/article/us-apple-fbi-icloud-exclusiv...
> dropped plans to let iPhone users fully encrypt backups of their devices in the company's iCloud service after the FBI complained that the move would harm investigations
If you are referring to FBI-Apple dispute, if apple is complying with Chinese government, it will comply with USA government. That is how things are.
I'm not defending google, far away from it. They are not much better but they protect user data exactly because apple make fun of them. They now do extreme measures just to protect the privacy so they will not destroy their reputation even more.
Apple is attempting to steal the concept of computing and turn it into a protected, arcane art.
You can't even run your own software on a device you own. That's a sure sign of a company that loves you and has your best interests at heart.
Apple is just as cutthroat as any. They only want your money.
They are both cutthroat but Apple specifically has taken a stance on privacy.