I don't own one, and each friend I ask tells me the same thing across S, 3, X, and Y: "Great tech! Amazing experience! I mean, sure, fit and finish is a problem, repairs take forever, hard to get parts, you just live with the smallish problems... Well, no, never had this many issues on <any other car brand> but this is the future I'm driving! I'll get even newer stuff in upgrades... Oh, the physical parts? That's a problem... But the savings! Of course, no gas payments! Well my power bill did increase, but it's gotta be cheaper than my gas."
Each person was initially effusive then, when pushed, realistic. Sloppy assembly, broken features, things that we would never accept in a usd$90K car from any other brand... Til Tesla both lowered and raised the bar, depending on your pov.
The power of Brand: the comfort with paying more for an item or service wirh equal or less quality than alternatives in general, but with one (or a small cluster of) perceived unique value prop. Amazing.
And even with all the evidence of the problems, I still want one too...
(A coda: the cutesy naming of tesla sort of sums it up around lots of flash, some amazing function, some tawdry qualities: the models sure are "s3xy".)