I think we are at a point with electronics and connectivity that trust is all consumers really have. Your average joe isn't going to think too hard about how they work, and they also lack the skills to assess it themselves.
It's not a problem without prior art though, and other industries have had to find solutions such as certifications, regulatory bodies etc. Think of medicine, food, vehicle saftey standards and the like. I'm not an electrical engineer but I can trust my fridge to draw what it says it will, because I know it's been through the regulatory processes to get to market and be stickered with the 4 star energy rating.
I think at this point we might need a privacy and ethics regulator for technology, with a certification program.