Honestly, this feels to me like just the best sort of stuff that private companies, and a world that relies on them does: Everyone likes but doesn't need those services. There's a lot of companies competing and the offering is great. If someone is such a pain in the butt that no one wants to do business with them, they have a hard time but still can if they want to go it alone and build it all themselves.
These are light "highlights how well it works" stories to me.