The beauty of Red Bull's marketing is its focus.
One product, a few versions. Original, sugar free, small shots - that's about all I know of.
How many other companies make billions with essentially just one product?
One product, a few versions. Original, sugar free, small shots - that's about all I know of.
How many other companies make billions with essentially just one product?
Apple has 30ish products.
Google is hard to count, because they have a lot of "stuff", but it all could be said to support AdWords. I think that is too lenient of an interpretation. It seems more like AdWords is the Google currency inside of their product ecosystem.
Red Bull as four (according to another post).
Others, especially outside of tech?
PS http://en.wikipedia.org/wiki/Red_Bull_GmbH#Sport_ownership
PPS The Red Bull product page has 4 different drinks, unless you believe Coke and Diet Coke are the same product, why would Red Bull Energy Drink and Red Bull Energy Drink Sugarfree be the same product?
PPPS My open source hair-splitting machine written in Python is almost complete.