They've wanted to ban him since day one. They just have the political backing to do it now.
The middle management & line workers of Twitter can monetize their small Twitter stock portfolios pretty quick without shifting the market all that much. Jack, on the other hand, would take a major hit if he tried to sell off his.
=edit=
Clarification on content_sesh's good point: I don't assume whether Jack agrees or disagrees with Trump's points. They are billionaires, might be "frenemies" for all we know. I do assume Jack likes a cash-cow for his major property, Twitter - and tries to balance the upsides & downsides of hosting Trump's contentious content.
edit to clarify in response to parent's edit (lol):
I don't doubt Twitter enjoyed being the primary platform for our extremely online president. I was getting at the "political opponents" thing. I feel there's a tendency where people like Jack and Zuckerburg get categorized as "not on the right politically", because they work in tech and live in California I guess. I disagree with that characterization, and my main reason is how they've allowed their platforms to be used.
For a very long time now, I've personally seen Twitter being used to amplify regressive, right-wing views while quashing (via suspension or permanent suspension) leftist voices that challenge them. The best way I can describe it succinctly would be a pervasive double-standard when applying their rules. So I, personally, specifically do not believe that Jack or Twitter leadership have aligned themselves politically against the right.
There's clear and strong undercurrent of Twitter employees and middle management expressing opposition to Trump, and also expressing sympathy to various left wing causes. Similar to other tech firms, like Google or Facebook.
That's why I point out conflict of interest inside Twitter. Might be partly ownership stake matter, partly cultural matter - employees tend to be a generation younger than management, and tend to have gone through a different path through life.
We don't know the Minoan language, and we get by. But that doesn't mean we don't value knowing Greek.
Dumping him now allows Twitter to virtue signal and avoid looking like an enabler of literal violence, all while giving up virtually nothing in return.
Kind of like how his cabinet members are now resigning. No big loss for them, as they’ll be out of a job shortly anyway. Might as well “stand up to him” while they still have the opportunity to reap political kudos.
If you have any evidence of Twitter's motivations, please post it. A leak of the internal e-mail traffic on this decision, if published, would be fascinating.
If not- If you're just asserting as fact your own assumptions about a company whose decision you don't like, then please go troll elsewhere.
Unless you are the one making them, apparently.
I’m not trolling. And I made no “accusations”. I have no objection to Twitter’s decision. Sorry I didn’t make that clear.
I do not support or endorse Trump or his cronies.