Imagine if a bunch of Apple employees decided to open an online bank. It felt like that: intuitive bank app, no fees for most services, checking accounts, a nicely designed debit card (VISA), US-based customer service reps, no brick-and-mortar branches. They lived up to their name in their app and service. Hopefully, the Simple employees move over to BBVA.

[I only used their checking and savings features. I never used eBills, paper checks, etc, which some people weren't happy about. Certain companies also could not transfer money from the Simple checking account, like Robin Hood. However, I still kept the account open because for my limited needs (debit card and savings), the app was great and so was service.]

A online bank with IMO great savings and money management features. They also had a fairly competitive high-yield interest rate on their savings accounts.

It is a banking app with features for budgeting and had a 'slick app'. Their killer features were 'goals' and 'safe-to-spend' where you could auto move money to buckets, and your balance in the app would not show the allocated funds.

Acquired by BBVA a few years back, and clearly not 'worth it' to them.

A modern app that looked and worked great, a customer service team you could call and you'd recognize their name because you worked with them before, low fees, and a killer envelope saving feature.

Simple was an online bank. They had no physical branches and charged very low fees. Personally, I think they're one of the best banks around, and I'm very disappointed to hear that they're shutting down.