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The demographics for these kind of products is very different. It's either those who do have enough money not to care about the cost or the so called aspiring ones: who don't have money but want to fit in or relate to the better off groups. It reminds me when the latest Iphone came out( the most expensive version). Guess who bought it? Our CEO and a member of my team,who was probably on the lowest salary in the company. Peloten is no different to this.

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I've actually found most CEOs I know have beat to crap old smartphones.

I tend to look down on the classist assignment of folks' motivations for buying things. It's almost always projection. How many years did we have to hear about the "status symbol" of a starbucks cup? If only $2 for a cup of black coffee could buy you status, right?

This is generally what I notice also. Seems to be less about riding the actual bike and more about telling people you have a Peleton.

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