There can be no singular choice that allows us what we want as individuals and what we need as a group. By now, most of us understand that advertising is one way to monitize online content, but the fact is that some companies who use advertising have taken their efforts far beyond anything reasonable. Sites with popovers, moving elements, content replacement, failure to load without JavaScript, blinking, annoying, trolling with imagery, you name it the ad market has done it to us.
So, we're suppose to accept advertising as some legitimate ad model because...why?
Now subscriptions are interesting, but if the article content is only accessible through subscription, then how does the search for that content work?
Advertising.
From a link shared on a public news aggregation site, I would expect the content to be publicly available as well (or at least some kind of indicator in the title)