Maybe it is not Qualcomm that is to blame, but it is Apple to be praised. But I guess I am talking glass half full / half empty here, so nevermind :D
Like AWS was working on their own ARM chips, they now have a benchmark to go against if they even can. In DCs a lot of spend is on just power consumption. If these chips can really drive compute in servers at a much lower power consumption, it is just not monetarily good for the company but good for the planet too.
It seems benchmarks for tha SoC aren't bad, but it really shows that they aren't really trying to catch up to Apple.
(My source is https://www.anandtech.com/show/16271/qualcomm-snapdragon-888...)