20 (?) years ago there was something called "organic traffic". People finding your stuff through random searching or clicking around in website directories.
That doesn't exist anymore.
Today you pay for it.
That doesn't exist anymore.
Today you pay for it.
After making Google Index it it just got traffic in a couple of months, now still having 2-3k views/mo.
Maybe you can do that.
But often the audience will be off. For example you are building a webshop that sells shoes. And you get an audience by blogging about setting up your webshop using ruby on rails and kubernetes.
You can direct that audience towards your webshop; problem is that they are probably not going to buy your shoes.