>The problem is how Google buries ozonetel.com below everything else. It should be absolutely fine if Google puts Ozonetel as first search result(because there is a brand and company called Ozonetel), and then puts the ads below that.

Sure, and I want to watch a show and then have all of the commercials run at then end after I turn off the TV.

>More generally: if I search for "apple", what should the first result be? Wikipedia or Apple.com?

So what would your answer to this be?