This book is the laughing stock of ad tech right now, it's got some good ideas, but it's 90% sensationalized and half-baked. The mortgage analogy is weak as well. This book is a money grab more than anything. It's an attempt at stirring the pot.
people in the industry it is about laughing it off i think is to be expected. i doubt most traders in mortgage securitization in 2006 would have agreed the sky was about to fall.