The problem is that it is no longer true with online ads. The barrier to entry in online ads is non-existent and thus seeing an ad for a product should not be considered a trust signal (if anything, it should be the opposite) unlike on TV or print where the price of such ads works as an effective filter.
Yeah, that was who I meant by 'business partners'
That the products are overpriced?
No, that the product is good enough that it makes enough money to afford expensive advertising.
It only says that the margin on the sold products are high enough so they can afford expensive marketing. Does anyone seriously believe that the massive marketing for a product like Coca Cola is a sign that it is a high quality product?
I can't believe I had to scroll down this far for someone to point this out.