Friends don't let friends do programmatic direct response advertising. Do it directly on the platforms yourself.
I run an ad agency with relatively well known clients and I consider the word "programmatic" in a resume a negative correlation.
I run an ad agency with relatively well known clients and I consider the word "programmatic" in a resume a negative correlation.
Doing it directly means placing ads yourself on the biggest platforms (Facebook, google).
Direct response just means "if you actually want results/ROI", as opposed to for nebulous brand goals.