Imagine if someone went around impersonating your business online, leveraging the good name you have built for yourself over the decades. They create ads offering your expert development services, ostensibly competing with your existing website, but with intentionally slashed pricing and a ‘creatively’ misrepresented offering (aka growth hacking). Then they subcontract the job to some crappy outsourcing firm that bungles it, but who cares, they got their cut and you signed the TOS.
Now bad reviews are piling up online about the bad experiences people had with your business, your reputation is destroyed, and your business is next.
I know it’s not a perfect analogy but try to empathize with the restaurants here.