The article suggests that the energy usage of language models is a problem. I don't think energy usage is a problem. I'm not sure how you interpret this as being defensive.
There are hundreds of thousands of flights per day. Adding an additional flight, or even an additional thousand flights, to substantially improve Google doesn't seem like a big cost. Consider: Would your life be worse if one random trans-American flight was cancelled today, or if Google searches became 10% worse?
Another way of thinking about this same point, is, why is the author writing about language models if they are so concerned about the environment. Surely the airline industry is a better subject as, again, they fly hundreds of thousands of flights each day. It's hard to take someone seriously when they are focusing on an infinitesimal part of a huge problem.
It's also misleading because there is a difference between energy used by an airline flight, where the energy comes from burning jet fuel, and energy used in a data center. In Google's case (the people training BERT) the energy used was 100% renewable - Google reached that goal in 2017. Perhaps Open AI didn't use renewable energy to train GPT-3, but I wager they didn't power their machines by burning jet fuel either.
Maybe electricity used to power to train language models will become a meaningful issue at some point in the future. I don't think that future is close at hand though.