You’re going to get cherry picked apart for this, but as someone who has ran supply chains, been apart of product dev that involved early hardware design & dev and the necessary chain dev to build that design, you hit the nail on the head.

Everyone wants a bad guy here, and apples logo with the billions behind it enable people to easily assign blame to that logo (not that they shouldn’t). But what’s forgotten is the massively complex “stack”, if you will, that brings everything together. Just saying “oh this billion dollar company is terrible!” Is being lazy and doesn’t contribute to a solution, all it does it make people feel entitled and validated because it doesn’t take much real thought.

The real problem at root is human/consumer behavior. Turning a logo into a fitting evil character borrowed from childhood cartoon narratives is not real.

Thanks for taking the time to write this up.